VIDEO PRIMER

Our cinematic content strategists work with you to pre-produce your video content within our entertainment-based framework.

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PHASE MILESTONES:

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• Assign success metrics
   

• Identify your audience.
   

• Develop data-influenced themes, story, and creative.
   

• Craft video scripts and production planner.

PRODUCTION

Our team of film producers and marketing strategists build your content and campaign in parallel.

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PHASE MILESTONES:

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• Video Production / Content Creation
   

• Still Image Ad Creation
   

• Social media and search engine account setup.

DEPLOYMENT

With your video content in place, our marketing strategists go to work distributing your video series to your target audience, tracking results and ROI.

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PHASE MILESTONES:
 

• Video content is streaming over selected platforms to target audience.
   

• Weekly performance updates sent to client.
   

• A/B Testing Content

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OPTIMIZATION

Our team continues to test creative, messaging, and audience reaction to optimize the video campaign, making ad spend more efficient and your campaign more effective.

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PHASE MILESTONES:

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• Responding to audience results.
   

• Adjust strategies to increase desired results.
   

• Route ad spend to videos that are performing.