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OUR PROCESS
Too many brands waste thousands on video production that goes nowhere.
We help our clients generate higher quality leads, increase revenue and build massive brand engagement by producing ROI-focused entertainment with the viewer’s experience driving every shot, cut and sound.
Our team’s worked on the television series’ you binge watch, and we use those same tactics to captivate your audience all while keeping our eye on the point: Growing your bottom line.
VIDEO PRIMER
Our cinematic content strategists work with you to pre-produce your video content within our entertainment-based framework.
PHASE MILESTONES:
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Assign success metrics
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Identify your audience.
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Develop data-influenced themes, story, and creative.
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Craft video scripts and production planner.
PRODUCTION
Our team of film producers and marketing strategists build your content and campaign in parallel.
PHASE MILESTONES:
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Video Production / Content Creation
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Still Image Ad Creation
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Social media and search engine account setup.
DEPLOYMENT
With your video content in place, our marketing strategists go to work distributing your video series to your target audience, tracking results and ROI.
PHASE MILESTONES:
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Video content is streaming over selected platforms to target audience.
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Weekly performance updates sent to client.
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A/B Testing Content
OPTIMIZATION
Our team continues to test creative, messaging, and audience reaction to optimize the video campaign, making ad spend more efficient and your campaign more effective.
PHASE MILESTONES:
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Responding to audience results.
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Adjust strategies to increase desired results.
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Route ad spend to videos that are performing.
